ATR Inaugurates Cutting-Edge Customer Experience Studio
Toulouse, 7 October 2021 – ATR, the world leading regional aircraft manufacturer, today inaugurated its brand new innovative Customer Experience Studio at its headquarters in France, in the presence of local officials. Equipped with seven cameras, a high-performance sound system, touch screens and virtual reality devices, the ATR Customer Experience Studio is the first of its kind in the aeronautical industry.
Through a series of interactive digital experiences, this fully connected space will enable ATR to bring its customers and stakeholders from all over the world to its headquarters, both remotely and in person, for a fully customisable and comprehensive touch and feel tour of its products and services – with a key focus on the manufacturer’s main competitive advantages, including the low fuel consumption and CO2 emissions of its aircraft family.
Stefano Bortoli, Chief Executive Officer of ATR, commented: “ATR never stands still. The COVID-19 pandemic has deeply transformed our lives, however it also acted as a catalyst in the transition towards new innovative ways of connecting to our customers and stakeholders. This Customer Experience Studio will bring the world to ATR, no matter where they are, offering a premium and customisable experience. With this digital-first approach it will show, not tell, how ATR plays a leading role in regional aviation, at the forefront of sustainability, innovation and comfort. It is a significant investment to support our long-term vision, in line with our policy of continuous innovation.”
As the manufacturer has recently kicked-off the celebrations of its 40th anniversary, the inauguration of this cutting-edge studio is another testament of the company’s resilience and pioneering spirit.
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About ATR
ATR is the world number one regional aircraft manufacturer with its ATR 42 and 72, the best-selling aircraft in the below 90-seat market segment. The unifying vision of the company is to accelerate sustainable connections for people, communities and businesses, no matter how remote. Flown by some 200 airlines in over 100 countries, ATR aircraft opened 160 new routes in 2023, facilitating the development of territories and enabling access to crucial services like healthcare and education. Thanks to ATR’s focus on continuous innovation and the intrinsic efficiency of the turboprop technology, ATR aircraft are the most advanced, versatile, cost-effective and lowest-emission regional aircraft on the market, emitting 45% less CO2 than similar-size regional jets. In January 2022, we flew the first ever commercial aircraft using 100% SAF in both engines. ATR is a joint-venture between Airbus and Leonardo.